I met an experienced sales rep recently. He is kind of a go getter.
This is what he told me.
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Client Meeting Time / Transportation Time
Once he recorded his time and found that it was 15% to 20%.
He thought that it was really inefficient and worked on improving his activity while he kept recording and analyzing this indicator.
Then he figured that the limit is 45% for him and he could not improve it futher.
However, while he was keeping this indicator at 40% to 45%, he was winning new contracts continuously.
So he thought that 40% to 45% was good enough for his business.
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A good number for this indicator depends on what you sell and how big your business area is, but this calculation can be useful for anybody.
Time A / Time B = Efficiency C
By the way, this person has even published a book about sales in Japan;)
FYI!
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